MAUER is a print publication that seeks to share and promote the work of emerging analog photographers from around the world. Each edition is based on a topic that works as a trigger to explore its representation through different perspectives.
We believe that analog photography, despite the technological advances, is not something exclusively from the past, but the most appropriate way we find to reveal against the daily maelstrom of a society that seeks the immediate. We consider paper as an essential part of the process because we don't want to see how photos die as forgotten "jpg" file.
Always looking for inspiring, provocative and unique images that go through all our senses, we invite all analog photographers to participate and jointly create Mauer.
In our first year, we chose to work with the 4 elements of nature: In March 2019 we launched our 1st issue, Fire ∞ Water. Air ∞ Earth came out that September to complete the cycle.
In March 2020, right before the Covid-19 crisis hit the world, we launched our 3rd issue The Unknown. The search for the unknown implies abandoning the safe, digging deep and plunging into the diffuse. It is the fear of the unknown that must be transformed into a creative impulse; and it is precisely on this journey that the importance of art (and, of course, photography) lies.
Our latest edition, The Intimate, was launched in March 2021. Here we address those feelings that were enhanced in the pandemic year, accompanying an arduous work of introspection. The stories you will find in this issue have one thing in common: they come from the imperative need to reflect our inner feelings and how can this be so difficult to express at times.
Mauer is currently sold in more almost 20 stores and through our online shop with international shipping.